Behavioral finance—my brain made me do it
Our emotions naturally make it difficult to make smart investment decisions such as buying low and selling high. That’s why many investors sell during market declines—thereby locking in losses—and return only after stocks have recovered. By taking a closer look at some of the basics of behavioral finance, investors can learn to let logic, rather than emotion, drive their investment decisions.
My brain made me do it - strategies to help you make better decisions
This behavioral finance seminar explores why our emotions naturally make it difficult to make smart investment decisions like buying low and selling high.
Approved for use with investors
My brain made me do it—seminar invitation
Use this invitation to offer clients a complimentary seminar on behavioral finance topics and strategies for sticking to a financial plan.
Approved for use with investors
Let logic, not emotion, drive your investment decisions
This piece explores some of the biases that lead many investors to underperform the stock market and presents some logic-driven solutions to help stay on track.
Approved for use with investors
Investors who abandon stocks in a downturn may miss out on their eventual recovery
Sticking to a long-term financial plan gets harder when markets decline. This piece highlights the risks of not staying invested.