Outsmart your bias to better serve diverse clients and prospects presentation slides
Implicit bias is universal, everyone has it! It is not an inherent character flaw, but rather ingrained habits that we acquire through exposure and practice. As financial advisors, who you prospect with and how you correspond with them is often determined by your preconceived idea of their net worth. However, you may not be aware that your implicit biases towards different demographics could be limiting who you work with. With the changing face of wealth in America, it has never been more critical for financial advisors to detect and correct their implicit biases to gain the loyalty of a high net-worth diverse clientele.
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