Amplify your brand: leveraging word-of-mouth “referrals” in a digital world
Can you think of the last time you experienced something or purchased something and then told your family and friends about it? That is word-of-mouth promotion! Today, 90% of people are much more likely to trust a recommended brand (even from strangers)5. In this presentation we will educate you on why word-of-mouth marketing matters and share compelling statistics on what it can do for businesses. Techniques will be demonstrated on how to collect word-of-mouth “referrals” including the ways to generate word of mouth traction and how to incentivize reviews and testimonials within regulatory limits. We will also show you how to utilize word-of-mouth in your marketing strategy, including how to leverage individual and brand testimonials. Client case studies can also be powerful ways to demonstrate your value to future clients and we will talk about how to use those in your marketing efforts.
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