Amplify your brand: how webinars and blogging can extend your reach
Your content is where clients and prospects will engage with you digitally. Blogs and webinars can be an important part of your content strategy.This presentation discusses why content matters; including an overview of content marketing, segueing into why it is important to have a blog and webinar and content gameplan. We will detail what goes into a successful gameplan including ensuring that you are addressing user challenges, making things interactive, and adding concrete value that can be applied in the real world; as well as engaging your audience through action-oriented calls to action (CTAs). You will also learn how to deliver results by integrating content with your overall digital marketing strategy.
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