BOSTON, January 9, 2017—John Hancock Investments today announced the start of a national TV advertising campaign designed to communicate the benefits of the firm’s unique multimanager approach to investing. The ads highlight the investing power in John Hancock’s far-reaching network of specialized asset managers, the rigor of the firm’s manager selection and oversight processes, and the strength of its strategic beta ETFs. The campaign will also appear online, in social media, and in select publications.
“We’re excited about this campaign,” said Andrew G. Arnott, President and CEO of John Hancock Investments. “We believe our multimanager approach is simply a better way to address investor needs. That’s why we’ve spent the past three decades building an unrivaled network of specialized asset managers, backed by some of the toughest investment oversight in the industry.”
The firm’s more than 175 professionals dedicated to manager research and oversight vet more than 300 investment strategies in a given year. Today, the company’s asset management network includes 74 proven portfolio teams at 28 elite firms worldwide, managing a range of active and passive portfolios. “It’s a theme we hear often from financial advisors,” said Mr. Arnott. “It matters to them and to investors that we are looking for the best of the best when it comes to asset management.”
The television ads will run on Bloomberg TV’s and Closing Bell, MSNBC’s Morning Joe, CNBC’s Squawk Box and Worldwide Exchange, and CNN’s New Day and CNN Newsroom. Print and digital ads will be featured in a variety of industry publications, including InvestmentNews, Financial Planning, Institutional Investor, PLANSPONSOR, Financial Advisor, ETF Report, Barron’s, Pensions & Investments, Wealth Management, and Investment Advisor, and will be supplemented by ads on the Captivate Network, targeting advisors nationally on elevator and lobby screens in select buildings. The firm has also developed a related microsite at ourdifferentapproach.com, dedicated to educating investors and advisors about the strength of its unique approach.
About John Hancock Investments
John Hancock has helped individuals and institutions build and protect wealth since 1862. Today, we are one of the strongest and most-recognized financial brands. We serve investors globally through a unique multimanager approach: We search the world to find proven portfolio teams with specialized expertise for every strategy we offer, then we apply robust investment oversight to ensure they continue to meet our uncompromising standards and serve the best interests of our shareholders. Our approach to asset management has led to a diverse set of investments deeply rooted in investor needs, along with strong risk-adjusted returns across asset classes.
About John Hancock Financial and Manulife
John Hancock Financial is a division of Manulife, a leading Canada-based financial services group with principal operations in Asia, Canada, and the United States. Operating as Manulife in Canada and Asia, and primarily as John Hancock in the United States, our group of companies offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents, and distribution partners. Assets under management and administration by Manulife and its subsidiaries were CAD$966 billion (US$862 billion) as of September 30, 2016. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.